Interactive Media Design - Web

The all-inclusive guide--from theory to practice--for print and Web design Any well-conceived print or Web design features the dynamic interplay between visual artistry and technical skill. It becomes important, therefore, for the designer to cultivate an aesthetic eye as well as develop a high degree of computer savvy. By combining basic theory with hands-on technique, Digital Design for Print and Web takes the unique approach of uniting two subjects traditionally approached separately into one complete volume. As a result, you will gain a clearer understanding of the entire creative process, from project management to working with graphics to designing for print and, ultimately, the Web.

Digital Design Theory bridges the gap between the discourse of print design and interactive experience by examining the impact of computation on the field of design. As graphic design moves from the creation of closed, static objects to the development of open, interactive frameworks, designers seek to understand their own rapidly shifting profession. Helen Armstrong's carefully curated introduction to groundbreaking primary texts, from the 1960s to the present, provides the background necessary for an understanding of digital design vocabulary and thought.

What does it take to create innovative tech-savvy designs that are usable, appealing, and good for society? The contributions to this volume introduce contemporary research on the digitization and »datafication« of products, exploring topics like user experience, artificial intelligence, and virtual environments in design. Coming from varied backgrounds in product design, interaction design, service design, game design, architecture, and graphic design, they emphasize that digital transformation is not just a technical process, but also a social and learning process that fundamentally changes the way we understand information.

A step by step guide for beginners to create interactive and dynamic websites from scratch.About This Book* A fun-filled book with incrementing projects that would help you learn and adapt the fundamentals of web development* Bring your web design to life with the help of HTML, CSS, JQuery, and learn to kick-start your future projects with Bootstrap.

This easy-to-follow guide is illustrated with beautiful, full-color examples, and will lead you through the process of creating great designs from start to finish. The fourth edition of this bestselling book has been greatly revised and now features: Updated and expanded coverage responsive web design techniques A new sample project New sections on pattern libraries and how design fits on modern app development workflows Common user-interface patterns and resources

Web Design in easy steps, 7th edition reveals the key principles of good web design, which is the art and science of building effective and attractive websites. The book will introduce you to the key technologies of the web, and the design principles that underpin successful sites. Whether you're a budding designer who plans to build your own site, or you just want to be able to talk to professional designers in their own language, this book will give you an understanding of how websites are designed so that you can make the right decisions in launching your own site.

The 2nd edition of 101 UX Principles is the perfect companion when working on digital projects and making the right decisions for your users. From landing pages and checkout basket UIs to startup launch products and enterprise software solutions, a rich user experience design will maximize the success of your product. The book includes an exclusive invitation to join an online UX designers' community, where you can read the book alongside peers and other UX designers, and participate in various challenges and discussions with the author.

This book adapts formal knowledge from the field of Conversation Analysis (CA) to the design of natural language interfaces. It outlines the Natural Conversation Framework (NCF), developed at IBM Research, a systematic framework for designing interfaces that work like natural conversation. The NCF consists of four main components: 1) an interaction model of "expandable sequences," 2) a corresponding content format, 3) a pattern language with 100 generic UX patterns and 4) a navigation method of six basic user actions. The authors introduce UX designers to a new way of thinking about user experience design in the context of conversational interfaces, including a new vocabulary, new principles and new interaction patterns

Learn how UX and design thinking can make your site stand out from the rest of the internet. Key Features [*]Learn everything you need to know about UX for your Web Design. [*]Design B2B, B2C websites that stand out from the competitors with this guide [*]Enhance your business by improving customer accessibility and retention. Book Description If you want to create web apps that are not only beautiful to look at, but also easy to use and fully accessible to everyone, including people with special needs, this book will provide you with the basic building blocks to achieve just that. The book starts with the basics of UX, the relationship between Human-Centered Design (HCD), Human-Computer Interaction (HCI), and the User-Centered Design (UCD) Process; it gradually takes you through the best practices to create a web app that stands out from your competitors.

This book walks you through the creation of a functional Content Management System using the ASP.NET programming language. You will learn how to build
your site in a number of ways, allowing customization. You can set up users and groups, create valuable content for your users, and manage the layout of your site efficiently when you have this book in hand.

Looking to select a web content management system (CMS), but confused about the promises, terminology, and buzzwords? Do you want to understand content management without having to dive into the underlying programming? This book provides a clear, unbiased overview of the entire CMS ecosystemâ??from platforms to implementationsâ??in a language- and platform-agnostic manner for project managers, executives, and new developers alike.

A practical go-to reference for Web developers programming custom software for Web sites Most advanced Web sites or Web platforms have specific requirements that go beyond standard functionality; to meet such requirements, it's often necessary to develop custom software. This is the point where code and content meet, and where this book begins. Where Code and Content Meet presents a collection of real-world, tried and tested patterns that address content-related aspects of custom software development for advanced Web sites or platforms. Mined from a series of successful Web projects, the patterns represent collected expertise of designers from several software development teams and serve as a practical guide to designing your own content-related custom components for your Web project.

This book presents a comprehensive and innovative exploration of the role of Artificial Intelligence (AI) in the digital marketing arena. It begins with historical context and fundamental AI principles, and subsequently, details AI's applications across a spectrum of areas, including data analytics, content creation, customer targeting, Search Engine Optimization (SEO), Pay Per Click (PPC) advertising, Social Media Marketing (SMM), and Email Marketing.

Digital marketing uses online platforms like email, social media, and mobile marketing to promote and sell products or services to potential customers. This text is an informative guide for anyone looking to expand their knowledge of online marketing. The book covers topics such as social media, email marketing, content marketing, SEO, and more. With practical advice and real-life case studies, readers can apply the strategies outlined in the book to their own digital marketing campaigns. Whether you're a beginner or an experienced marketer, this book offers insights and tips that can help you succeed in the digital space.

In Digital Marketing QuickStart Guide, author and veteran marketer Benjamin Sweeney distills a decade''s worth of marketing experience into a crash course that covers everything from marketing fundamentals to sophisticated digital strategies. Written by a Digital Marketing Expert with Over 10 Years of Experience Infused with marketing wisdom that is as invaluable on day one as on day one thousand, Digital Marketing QuickStart Guide equips readers with the skills and strategies they need to reach customers and grow their businesses. It doesn''t matter if you have never run a Facebook Ad before or are a successful entrepreneur who just can''t make your digital marketing efforts click--anyone can become a savvy digital marketer by using the tools and tactics presented in this book!