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APA Writing & Citing Guide

APA examples provided are not exhaustive. Students must seek assistance from the Writing Centre and/or their Professor for specific or problematic references. The library is not responsible for errors, omissions or problems of interpretation. Last Updated

APA 6th Edition

This guide is representative of the 6th edition Publication Manual of APA.

Effective October 1, 2019.

Getting Started

APA reference page entries for visual images such as photographs, created images and advertisements will usually contain:

  • Photographer or creator's name
  • Date
  • Title
  • Web address (URL) of image
  • A product name
  • Slogan or advertisement name
Something is missing

Something is missing

What to do if information (such as date or author) is missing for your APA citation.

Something is missing

Where do I find

Where do I find?

Learn how to find the author, date, title and publication information.

Where do I find ...?

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Images & photos

When citing an image from a website, attempt to use the same basic format as an article or other document. In the example of this National Geographic image, the photographer's name and date are clearly shown, simplifying the process of citing.

Photo including Photograhper's name and date.
Screenshot source: Motohashi, J. (2014). Bright eye. National Geographic photo of the day. Retrieved from

Reference page entry:

Motohashi, J. (2014). Bright eye. National Geographic photo of the day. Retrieved from

In-text citation:

(Motohashi, 2014)

Note: If the photographer's name is not available, use the image title.

Google Images is a fast and efficient way to search large numbers of images on the web. However, when citing a Google image, you must follow standard APA guidelines. To do so:

  • Click the link on the image and "Visit page" to view it on it's original page
  • Create the APA citation based on the image on it's original page
  • Do not cite Google Images

Google Image search results for "therapy dogs" visual example
Screenshot source: Google Images

To use the first image, click on the image in Google Images. Some of the info about the image may be contained on the Google Images enlarged view page

Google Images "Preview" or enlarged version of image
Screenshot source: Google Images

But be sure to actually visit the webpage that the image appears on - to look for a date, photographer, etc.

Reference page entry for this image:

How can a therapy dog help? (2014). Therapy Dogs United - About us. Retrieved from

In-text citation:

(Therapy Dogs United, 2014)

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You can also cite a poster or printed materials you find on a bulletin board or other location. Here's an example of a poster you might find and want to cite:

Image source: Shout | Stick it to Fast Food:

Reference page entry:

Stick it to fast food (2014, April). What's in a big mac? Poster presented on bulletin board at Georgian College, Barrie, Ont.

In-text citation:

(Stick it to fast food, 2014)

You can also cite a magazine advertisement. Here's an example of a printed ad you might find and want to cite:

Reference page entry:

Golf Town. (2014, July). Anything for golf. Golf Magazine, 56(7), 63.

In-text citation:

(Golf Town, 2014)


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