Library and Academic Success: Bachelor of Business Administration (BBA): Getting Started

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The Learning Portal: Colleges Libraries Ontario — The Learning Portal

eBooks

The Brain Science of Business Management by Nilani L. De Silva
Call Number: eBook
ISBN: 9781495504648
Publication Date: 2016-06-15
This work presents a new way of doing business and managing companies, preparing a production team, organizing projects and implementing business ventures in the competitive economic and financial business landscape of today.
A Contemporary Look at Business Ethics by Ronald R. Sims
Call Number: eBook
ISBN: 9781681239545
Publication Date: 2017-11-01
A Contemporary Look at Business Ethics provides a 'present day' look at business ethics to include the challenges, opportunities and increased need for ethical leadership in today's and tomorrow's organizations.
Essentials of Advertising by Robert Cluley
Call Number: eBook
ISBN: 9780749478391
Publication Date: 2017-02-28
Essentials of Advertising is designed to help students navigate their way through the field of advertising. As a subject, advertising affects us all - it surrounds us every day. Yet there is a great deal of variety in the way advertising is interpreted, and practitioners and academics from different backgrounds and disciplines study advertising in vastly different ways.
A Focus on Consumer Behaviours and Experiences in an Online Shopping Environment by Emerald Group Publishing Limited
Call Number: eBook
ISBN: 9781785608711
Publication Date: 2015-11-02
A Focus on Consumer Behaviours and Experiences in an Online Shopping Environment is a collection of key articles on this topical area of increasing importance.
The Indestructible Brand by Venke Sharma; Hushidar Kharas
Call Number: eBook
ISBN: 9789386446794
Publication Date: 2017-08-22
Whether or not your brand is on social media, your consumers are. They are continuously sharing their good and bad experiences about your brand.
Leadership Dynamics and Wellbeing by Andrew J. Johnson; Theo H. Veldsman
Call Number: eBook
ISBN: 9781869226947
Publication Date: 2017-10-02
Written by thought leaders, the book covers the themes of leadership community, stress, burnout, and resilience, strategic organizational capability, toxic leadership, and much more.
Measuring Marketing: The 100+ Metrics Every Marketer Needs by John Davis
Call Number: eBook
ISBN: 9781501507304
Publication Date: 2017-12-18
The demands of a more dynamic, globalized business world have led to sophisticated methods for quantifying marketing success. This informative guide defines and explains the use of more than 110 key marketing metrics for the success of your business.
The Right Way to Win: Makeing Business Ethics Work in the Real World by Robert Zafft
Call Number: eBook
ISBN: 9781538140703
Publication Date: 2020-09-15
The Right Way to Win shows you how to do well while doing good. It gives readers the tools and techniques for fixing and enforcing ethical behavior. These same methods drive long-term business success.
Sales Management: A Primer for Frontier Markets by Robert Hinson; Ogechi Adeola; Abednego Feehi Okoe Amartey
Call Number: eBook
ISBN: 9781641133463
Publication Date: 2018-10-01
In a fast-moving era of increased international competition, frontier markets must devise innovative ways to meet demanding sales targets and maintain profitability. These efforts will only succeed when local businesses abandon the concept of sales as a checklist of persuasive arguments that lead a customer to make a purchase and accept that building enduring customer relationships is the key to achieving sales goals.
Supply Chain Ethics: Using CSR and Sustainability to Create Competitive Advantage by John Manners-Bell
Call Number: eBook
ISBN: 9780749479459
Publication Date: 2017-03-28
It is increasingly clear that traditional supply chains which focus on sourcing products from the lowest possible cost suppliers are failing to exploit their full potential. Supply Chain Ethics, through case studies, surveys and unique research, identifies and outlines best practice employed by global manufacturers, retailers and logistics companies.

Peer-reviewed periodicals

ABI/INFORM Collection This link opens in a new window
Covers topics like economic conditions, corporate strategies, management theory, management techniques, business trends, and more. Access scholarly journals, trade publications, wire feeds, and other news sources. Search by NAICS code, type of document (e.g. case study), location, industry classification, and more.
Permitted Uses: License Info
Business Source Complete This link opens in a new window
This business database provides the leading collection of bibliographic and full text content. Trade, news, and scholarly articles are searchable and accessible. Additionally, market research and industry profiles can be found. Relevant business search filters like company name, NAICS code, DUNS number, and ticker symbol are available to narrow the search.
Permitted Uses: License Info
Oxford Handbooks Online This link opens in a new window
Collection of authoritative handbooks containing in-depth, high-level scholarly articles. Georgian has access to: Business & Management; Philosophy; Political Science; Psychology. Search results can be filtered by availability for unlocked or free items. For a tutorial on how to use Oxford Handbooks Online, check out their video tutorial.
Permitted Uses: License Info
PsycBooks This link opens in a new window
Collection of full-text scholarly and professional books published by the American Psychological Association (APA) in psychology and the behavioral sciences.
Permitted Uses: License Info
Science Direct College Edition This link opens in a new window
There are 2 modules in the Science Direct database relevant to the BBA program areas: Business, Management & Accounting and Sports & Recreation
Use the "Refine your Search" option to limit to these modules [scroll down menu]

Industry Data

Business: Insights This link opens in a new window
Search for company profiles, industry profiles, and more. Easily modify your search to focus on trade, magazine, or journal articles, Complements our other business databases and sources.
comScore This link opens in a new window
For access, contact Research Help staff for login & password information.
ComScore measures digital space - Georgian subscribes to the AdMetrix module that measure website usage. The data is of use to advertisers & agencies, industry players and those involved in competitive analysis.

ComScore is a tool used to identify where [websites] an advertiser ran ads for specific products [including creatives used in the campaign]; top advertisers within an industry, and the related products with the ad display.
Conference Board of Canada This link opens in a new window
Applied research includes quarterly industrial outlooks with SWOT analysis
Coverage also includes: Human Resource Management, Tourism, Education and Canadian Trade
GlobalData Explorer This link opens in a new window
This database includes: Company profiles for both public & private companies; Industry profiles including competitive analysis on a global or country level; Country profiles and macro-economic social, demographic and industry stats exist for many countries. Explore the rich business data available.
Reference Canada This link opens in a new window
The Reference Canada Business Directory is a database of Canadian businesses. Search by geographic location, type of business, size of business, number of employees, sales volumes, etc
Use to identify competitors, potential employers, B2B lists, direct mail lists etc.
Permitted Uses: License Info
Statista This link opens in a new window
Statistics [Canadian + international] on varied topics. Country, industry, consumer and demographic data is available including dossiers and research studies.

Market, Product and Consumer Demographic Data

Statista This link opens in a new window
Statistics [Canadian + international] on varied topics. Country, industry, consumer and demographic data is available including dossiers and research studies.
Vividata This link opens in a new window
By accessing and using Vividata, you acknowledge and agree that only persons who are specifically authorized by Georgian College pursuant to the terms of a membership agreement may access and use Vividata studies and the information contained in this Vividata platform. Vividata may audit logins to review compliance by users and persons logging in.

Reports product category user demographic information from the Survey of Canadian Consumers. The data is generated by the user who selects the survey variables to create a target market.
For access, contact library@georgiancollege.ca for login & password information.
To access this database contact the library

Working with Indigenous Communities

Aboriginal Business Report
A Canadian Council for Indigenous Business publication. Discusses business topics relevant to Indigenous communities across Canada.
Canadian Council for Indigenous Business (CCIB)
This organization supports and enhances Indigenous business and economy. Check out the "Research" section for publications and public policy.
Indigenous Corporate Training
Indigenous Corporate Training offers training (and more) to help everyone work more effectively with Indigenous communities. A selection of ebooks are available on their site - requires setting up a free subscription.
Indigenous Works
A national social enterprise founded from the 1996 Royal Commission on Aboriginal Peoples. Their mandate is ' to improve the inclusion and engagement of Indigenous people in the Canadian economy."
Reconciliation Toolkit for Business Leaders
Prepared by the Congress of Aboriginal Peoples to assist business leaders with reconciliation. Intended for small to medium sized businesses.