Bachelor of Business Administration (BBA)

The book presents a cognitive approach to questionnaire design and includes timely information on the Internet and electronic resources. Comprehensive and concise, Asking Questions can be used to design questionnaires for any subject area, whether administered by telephone, online, mail, in groups, or face-to-face. The book describes the design process from start to finish and is filled with illustrative examples from actual surveys.

Focuses on real research examples from Canadian studies to make social research accessible to students and demonstrate how social research has applications in the real world

Strategies for bringing qualitative and quantitative methods together so that their combined strengths accomplish more than is possible with a single method. The approach is broadly interdisciplinary, reflecting the interest in mixed methods research across the social sciences. In contrast to a naïve hope that "two methods are better than one," the author argues that projects using mixed methods must pay even more attention to research design than single method approaches.

Statistical complex survey analysis is a means to analyse the results, and gain information about a large population based on a complex survey of a sample of that population. A complex survey is a sample survey that divides the population into subgroups and collecting information from clusters within each subgroup and combining the results.