Bachelor of Business Administration (BBA)

This work presents a new way of doing business and managing companies, preparing a production team, organizing projects and implementing business ventures in the competitive economic and financial business landscape of today.

A Contemporary Look at Business Ethics provides a 'present day' look at business ethics to include the challenges, opportunities and increased need for ethical leadership in today's and tomorrow's organizations.

Essentials of Advertising is designed to help students navigate their way through the field of advertising. As a subject, advertising affects us all - it surrounds us every day. Yet there is a great deal of variety in the way advertising is interpreted, and practitioners and academics from different backgrounds and disciplines study advertising in vastly different ways.

A Focus on Consumer Behaviours and Experiences in an Online Shopping Environment is a collection of key articles on this topical area of increasing importance.

Whether or not your brand is on social media, your consumers are. They are continuously sharing their good and bad experiences about your brand.

Written by thought leaders, the book covers the themes of leadership community, stress, burnout, and resilience, strategic organizational capability, toxic leadership, and much more.

The demands of a more dynamic, globalized business world have led to sophisticated methods for quantifying marketing success. This informative guide defines and explains the use of more than 110 key marketing metrics for the success of your business.

The Right Way to Win shows you how to do well while doing good. It gives readers the tools and techniques for fixing and enforcing ethical behavior. These same methods drive long-term business success.

In a fast-moving era of increased international competition, frontier markets must devise innovative ways to meet demanding sales targets and maintain profitability. These efforts will only succeed when local businesses abandon the concept of sales as a checklist of persuasive arguments that lead a customer to make a purchase and accept that building enduring customer relationships is the key to achieving sales goals.

It is increasingly clear that traditional supply chains which focus on sourcing products from the lowest possible cost suppliers are failing to exploit their full potential. Supply Chain Ethics, through case studies, surveys and unique research, identifies and outlines best practice employed by global manufacturers, retailers and logistics companies.

Twelve classic and timeless tales of corporate and financial life in America Each is an example of how an iconic company was defined by a particular moment of fame or notoriety.

Collection of Drucker's most significant work. Through his unique lens, Drucker traces the evolution of the great shifts in organizations and the role of managers in the ongoing effort to balance change with continuity. He paints a clear, comprehensive picture of management thinking and practice--as it was and as it will be. Practical guidelines for managers seeking to address today's thorniest organizational challenges.For example, you'll find selections on how to enhance your company's innovative prowess, make effective decisions, raise knowledge workers' productivity, remain engaged and productive.

The author shows you how to use the power of the Internet to turn your real interests into real businesses. Gary spent years building his family business from a local wine shop into a national industry leader. By the end of this book, readers will have learned how to harness the power of the Internet to make their entrepreneurial dreams come true.

Successful people don't try to do everything. They learn to focus on the most important tasks and make sure they get done. "Eat that frog" is a metaphor for tackling the most challenging task of your day--the one you are most likely to procrastinate on, but also probably the one that can have the greatest positive impact on your life.

Despite their differences, great managers share one trait: They break virtually every rule conventional wisdom holds sacred. They don’t believe that, with enough training, a person can achieve anything he sets his mind to. They don’t try to help people overcome their weaknesses. They disregard the golden rule. They even play favorites. Companies compete to find and keep the best employees using pay, benefits, promotions, and training. But these well-intentioned efforts often miss the mark. The front-line manager is the key to attracting and retaining talented employees. This book explains how the best managers select employees for talent rather than for skills or experience, how they set expectations, how they motivate people, and how they develop people.

Allen's system teaches us how to identify, track, and-most important-choose the next action on all our tasks, commitments, and projects and thus master all the demands on our time while unleashing our creative potential.

Getting to Yes offers a proven, step-by-step strategy for coming to mutually acceptable agreements in every sort of conflict. Thoroughly updated and revised, it offers readers a straight- forward, universally applicable method for negotiating personal and professional disputes without getting angry-or getting taken.

The bestselling classic on disruptive innovation, by renowned author Clayton M. Christensen. In this classic bestseller innovation expert Clayton Christensen shows how even the most outstanding companies can do everything right--yet still lose market leadership.