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Mobile advertising includes Short Message Service (SMS) or Multimedia Messaging Service (MMS) messaging, ads embedded in games or apps, and mobile webpage videos and banners.
From the experts at MaRS Market Intelligence, mobile advertising stats & research; industry blogs and news sites
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ComScore measures digital space - Georgian subscribes to the AdMetrix, Mobile Metrix, and Media Metrix modules that measure website usage. The data is of use to advertisers & agencies, industry players and those involved in competitive analysis. comScore is a tool used to identify where [the websites] an advertiser ran ads for specific products [including creatives used in the campaign]; top advertisers within an industry, and their related products.
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