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Faculty Librarian

Jennifer Varcoe

she/her/hers

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Barrie Campus Library, K112C

Subjects: Business & Management, Hospitality, Tourism & Recreation, Human Services, Indigenous, Interdisciplinary

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Databases

ABI/INFORM Collection This link opens in a new window
Covers topics like economic conditions, corporate strategies, management theory, management techniques, business trends, and more. Access over 1000 full text journals and over 400 full text trade publications. Search by NAICS code, type of document (e.g. case study), location, industry classification, and more.
Permitted Uses: License Info
Business Source Complete This link opens in a new window
This is the world's definitive scholarly business database, providing the leading collection of bibliographic and full text content. As part of the comprehensive coverage offered by this database, indexing and abstracts for the most important scholarly business journals back as far as 1886 are included. In addition to the searchable cited references provided for more than 1,200 journals, Business Source Complete contains detailed author profiles for the 20,000 most-cited authors in the database.
Permitted Uses: License Info
CARD This link opens in a new window
On Campus Access Only. Canadian media information, including: advertising rates and related data for Canadian newspapers, magazines, radio stations, TV stations; includes selected International media. To see definitions of CARD's filters, select the black exclamation icon above.
Permitted Uses: License Info
comScore This link opens in a new window
For access, contact Research Help staff for login & password information.
ComScore measures digital space - Georgian subscribes to the AdMetrix, Mobile Metrix, and Media Metrix modules that measure website usage. The data is of use to advertisers & agencies, industry players and those involved in competitive analysis. comScore is a tool used to identify where [the websites] an advertiser ran ads for specific products [including creatives used in the campaign]; top advertisers within an industry, and their related products.
SimplyAnalytics This link opens in a new window
SimplyAnalytics allows users to define a location and then assemble demographic data describing the inhabitants. This data can then be mapped and analyzed. Data includes: 2011 and 2016 census, household expenditures, and PRIZM. Data can be exported in a variety of formats. 5 concurrent users at a time.
Create an account using your Georgian email to save your project work. Otherwise, you can access by selecting "sign in as guest" but your work will not be saved.

Permitted Uses: License Info
Vividata This link opens in a new window
By accessing and using Vividata, you acknowledge and agree that only persons who are specifically authorized by Georgian College pursuant to the terms of a membership agreement may access and use Vividata studies and the information contained in this Vividata platform. Vividata may audit logins to review compliance by users and persons logging in.

Provides product & brand-level user demographic information.

For access, contact library@georgiancollege.ca for login & password information.
For a tutorial on Vividata, watch these videos produced by Humber College Libraries. https://library.humber.ca/help/vividata

Retail Council of Canada - Research
Retail Council of Canada's latest industry research on best practices in the retail industry, consumer trends and sales statistics.

Nexis UNI This link opens in a new window
Provides full-text documents from over 6,000 news, business, legal, medical and reference publications with a variety of flexible search options. Permalinks/stable links currently not working. For best results use Firefox or Chrome.
Permitted Uses: License Info

Online Magazines & Journals

Strategy
This has a subscription service as well as guest access. Marketing Magazine merged with Strategy. Archives of Marketing can be found under "M Archives".
AdvertisingAge
View one of the key U.S. advertising trade journals at this site. You can access their special reports and some of the current features.
Magazines Canada
Provides information about the Canadian magazine industry, including the effectiveness of magazines as an advertising tool.
The Industry link includes research jobs and events. The Consumer link lists Canadian magazines. The Digital Newsstand link lists digital editions of Canadian magazines.
AdWeek
Access via Flipster for a browsing experience.

Websites

AMIC
The Advertising Media Internet Community (AMIC) site features the Media Guru - a tool for advertising media planners, buyers, sellers and researchers to ask questions, comment on hot topics, or skim the best recent articles on media.
Media in Canada
A resource for media buyers, planners and sellers. The site provides media business news and opportunities, including: property launches, changes in media [TV network programming and schedueles], as well as a calendar of events. A free newsletter subscription is available on the site.
Canadian Code of Advertising Standards
Administered by Advertising Standards Canada, the code sets out the criteria for acceptable advertising that is truthful, fair and accurate. The code's 14 clauses form the basis for the review of consumer and special interest group complaints, and trade disputes.