Business

This work presents a new way of doing business and managing companies, preparing a production team, organizing projects and implementing business ventures in the competitive economic and financial business landscape of today.

A Contemporary Look at Business Ethics provides a 'present day' look at business ethics to include the challenges, opportunities and increased need for ethical leadership in today's and tomorrow's organizations.

Essentials of Advertising is designed to help students navigate their way through the field of advertising. As a subject, advertising affects us all - it surrounds us every day. Yet there is a great deal of variety in the way advertising is interpreted, and practitioners and academics from different backgrounds and disciplines study advertising in vastly different ways.

A Focus on Consumer Behaviours and Experiences in an Online Shopping Environment is a collection of key articles on this topical area of increasing importance.

Whether or not your brand is on social media, your consumers are. They are continuously sharing their good and bad experiences about your brand.

Written by thought leaders, the book covers the themes of leadership community, stress, burnout, and resilience, strategic organizational capability, toxic leadership, and much more.

The demands of a more dynamic, globalized business world have led to sophisticated methods for quantifying marketing success. This informative guide defines and explains the use of more than 110 key marketing metrics for the success of your business.

The Right Way to Win shows you how to do well while doing good. It gives readers the tools and techniques for fixing and enforcing ethical behavior. These same methods drive long-term business success.

In a fast-moving era of increased international competition, frontier markets must devise innovative ways to meet demanding sales targets and maintain profitability. These efforts will only succeed when local businesses abandon the concept of sales as a checklist of persuasive arguments that lead a customer to make a purchase and accept that building enduring customer relationships is the key to achieving sales goals.

It is increasingly clear that traditional supply chains which focus on sourcing products from the lowest possible cost suppliers are failing to exploit their full potential. Supply Chain Ethics, through case studies, surveys and unique research, identifies and outlines best practice employed by global manufacturers, retailers and logistics companies.