Essentials of Advertising by Robert CluleyCall Number: eBook
ISBN: 9780749478391
Publication Date: 2017-02-28
Essentials of Advertising is designed to help students navigate their way through the field of advertising. As a subject, advertising affects us all - it surrounds us every day. Yet there is a great deal of variety in the way advertising is interpreted, and practitioners and academics from different backgrounds and disciplines study advertising in vastly different ways.