Entrepreneurship

 

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Reports product category user demographic information from the Survey of Canadian Consumers. The data is generated by the user who selects the survey variables to create a target market. 

For access, contact library@georgiancollege.ca for login & password information.

Watch a video on Creating cross tables in Vivintel

For access, contact Research Help staff for login & password information.

ComScore measures digital space - Georgian subscribes to the AdMetrix, Mobile Metrix, and Media Metrix modules that measure website usage. The data is of use to advertisers & agencies, industry players and those involved in competitive analysis. comScore is a tool used to identify where [the websites] an advertiser ran ads for specific products [including creatives used in the campaign]; top advertisers within an industry, and their related products.