Entrepreneurship

By accessing and using Vividata, you acknowledge and agree that only persons who are specifically authorized by Georgian College pursuant to the terms of a membership agreement may access and use Vividata studies and the information contained in this Vividata platform. Vividata may audit logins to review compliance by users and persons logging in.

Provides product category user demographic information.

For access, contact library@georgiancollege.ca for login & password information.

For a tutorial on Vividata, watch these videos produced by Humber College Libraries. https://library.humber.ca/help/vividata

On Campus Access Only. Canadian media information, including: advertising rates and related data for Canadian newspapers, magazines, radio stations, TV stations; includes selected International media. To see definitions of CARD's filters, select the black exclamation icon above.
Permitted Uses: License Info

For access, contact Research Help staff for login & password information.

ComScore measures digital space - Georgian subscribes to the AdMetrix, Mobile Metrix, and Media Metrix modules that measure website usage. The data is of use to advertisers & agencies, industry players and those involved in competitive analysis. comScore is a tool used to identify where [the websites] an advertiser ran ads for specific products [including creatives used in the campaign]; top advertisers within an industry, and their related products.