Applied research on Canadian Trade, Education, Health, Human Resource Management, Energy, Tourism Coverage, Transportation, and more. Off campus access requires users to set up an account on the Conference Board website. Normally you set up the account while on campus. You are able to set up an account from off campus. Check your junk or spam mail for the verification. You must use your Georgian email for the account. If you still have issues downloading the document, contact the library
This database includes: Company profiles for both public & private companies; Industry profiles including competitive analysis; Country profiles and macro-economic social, demographic and industry stats for 215 countries. Permitted Uses: License Info
SimplyAnalytics allows users to define a location and then assemble demographic data describing the inhabitants. This data can then be mapped and analyzed. Data includes: 2011 and 2016 census, household expenditures, and PRIZM. Data can be exported in a variety of formats. 5 concurrent users at a time. Permitted Uses: License Info
Analysis of Canadian industry data. Various data available including financial performance of the sector, access to company directory listings, and trade information. Previously referred to as Strategis.
A Brief History of Entrepreneurship charts how the pursuit of profit by private individuals has been a prime mover in revolutionizing civilization. Entrepreneurs often butt up against processes, technologies, social conventions, and even laws. So they circumvent, innovate, and violate to obtain what they want. This creative destruction has brought about overland and overseas trade, colonization, and a host of revolutionary technologies--from caffeinated beverages to the personal computer--that have transformed society.
Technology-based industries have come to account for ever-greater shares of economic activity during the last 30 years. Recently, rapid, digitally-enabled technological change has generated new opportunities for value creation, enabled new ways of capturing value, and stimulated the emergence of new organizational forms such as platforms and ecosystems. Together with the development of supporting institutions, including incubators, accelerators, and increasingly creative ways of funding new ventures, this has led to an explosion of interest in entrepreneurial activity across industries and sectors.
This volume focuses on the opportunities and challenges that entrepreneurs and small- and medium-sized enterprises (SMEs) face in a world of global competition. The papers therein provide an overview of successful strategies that global entrepreneurs and SMEs have employed that have allowed them to establish regional and international footprint and of how local resources, culture and managerial capabilities have contributed to startups' global success. In doing so it highlights original, edgy ideas and theoretical advances that will provide the foundation for future doctoral dissertations and other research projects on international entrepreneurship.
Influence by Robert B. Cialdini
Call Number: BF774 .C533 2007 Barrie
Influence, the classic book on persuasion, explains the psychology of why people say "yes" and how to apply these understandings. You'll learn the six universal principles, how to use them to become a skilled persuader and how to defend yourself against them.
Living in a saturated media environment, we are crowded from all sides by persuasive messages and information. Advice, promotion and propaganda form a spectrum of persuasion, and everywhere we see it performed in its full theatricality, complete with actors, scripts, props and costumes.
Positioning by Al Ries; Jack Trout
Call Number: HF5827.2 .R53 2001 Orillia
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Use your present position to its best advantage. Choose the best name for your product. Determine when-and why-less is more. Analyze recent trends that affect your positioning.
Zen and the Art of Motorcycle Maintenance by Robert M. Pirsig
Call Number: CT275.P648 A33 1974 Barrie
Zen and the Art of Motorcycle Maintenance speaks directly to the confusions and agonies of existence. A classic recommended by numerous entrepreneurs and business leaders.