Entrepreneurship

A Brief History of Entrepreneurship charts how the pursuit of profit by private individuals has been a prime mover in revolutionizing civilization. Entrepreneurs often butt up against processes, technologies, social conventions, and even laws. So they circumvent, innovate, and violate to obtain what they want. This creative destruction has brought about overland and overseas trade, colonization, and a host of revolutionary technologies--from caffeinated beverages to the personal computer--that have transformed society.

Technology-based industries have come to account for ever-greater shares of economic activity during the last 30 years. Recently, rapid, digitally-enabled technological change has generated new opportunities for value creation, enabled new ways of capturing value, and stimulated the emergence of new organizational forms such as platforms and ecosystems. Together with the development of supporting institutions, including incubators, accelerators, and increasingly creative ways of funding new ventures, this has led to an explosion of interest in entrepreneurial activity across industries and sectors.

This volume focuses on the opportunities and challenges that entrepreneurs and small- and medium-sized enterprises (SMEs) face in a world of global competition. The papers therein provide an overview of successful strategies that global entrepreneurs and SMEs have employed that have allowed them to establish regional and international footprint and of how local resources, culture and managerial capabilities have contributed to startups' global success. In doing so it highlights original, edgy ideas and theoretical advances that will provide the foundation for future doctoral dissertations and other research projects on international entrepreneurship.

Influence, the classic book on persuasion, explains the psychology of why people say "yes" and how to apply these understandings. You'll learn the six universal principles, how to use them to become a skilled persuader and how to defend yourself against them.

Living in a saturated media environment, we are crowded from all sides by persuasive messages and information. Advice, promotion and propaganda form a spectrum of persuasion, and everywhere we see it performed in its full theatricality, complete with actors, scripts, props and costumes.

The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Use your present position to its best advantage. Choose the best name for your product. Determine when-and why-less is more. Analyze recent trends that affect your positioning.

Zen and the Art of Motorcycle Maintenance speaks directly to the confusions and agonies of existence. A classic recommended by numerous entrepreneurs and business leaders.