Library and Learning Services: Digital Content Creation & Strategy: Digital Content Creation & Strategy

Faculty Librarian

Email Me

Contact:

Contact me for classroom instruction

Subjects: Business & Management, Computer Studies, Copyright, Design & Visual Arts, Engineering & Environmental Technologies, Health & Wellness, Hospitality, Tourism & Recreation, Indigenous, Interdisciplinary, Nursing, Skilled Trades

Digital Content Creation & Strategy

What is digital content creation exactly and why is it important?

Digital content creation is the process of creating and publishing content on digital platforms, like websites, social media, and more. It's important since the online world is made up of content and whenever people are searching the Internet or using social media, they're consuming content. Having digital content increases your visibility and allow you to reach the target audience. For more information on why digital content creation is so important, check out 8 Reasons Why Digital Content Creation Is So Important.

What are the types of digital content?

Digital content includes:

Blog posts
Videos
Podcasts
Photos, images and GIFs
Social media posts
Newsletter
Online courses

What is the process of digital content creation?

Decide on your main type of content
Find proven topics
Create the content which includes:
- Planning: create an outline, get feedback and edit
- Creating: write/record/design, get feedback and edit
- Publish: format and finalize and publish
Measure and monitor performance

For more great information about digital content creation and strategy check out:

Digital Content Creation: What It Is & How to Do It Successfully
Canadian Content Marketing Strategy Guide (2024)
10 Engaging Content Creation Strategies You Should Use in 2024 YouTube Video by Trina Little

Check out some of the library's books below for more relevant information on the dynamic area of content strategy.

From: Digital Content Creation: What It Is & How to Do It Successfully

Content Strategy by Guiseppe Getto; Jack T. Labriola; Sheryl Ruszkiewicz
Call Number: HD30.28 .G4818 2023

ISBN: 9780367751036

Publication Date: 2023

This comprehensive text provides a how-to guide for content strategy, enabling students and professionals to understand and master the skills needed to develop and manage technical content in a range of professional contexts. The landscape of technical communication has been revolutionized by emerging technologies such as content management systems, open-source information architecture, and application programming interfaces that change the ways professionals create, edit, manage, and deliver content. This textbook helps students and professionals develop relevant skills for this changing marketplace. It takes readers through essential skills including audience analysis; content auditing; assembling content strategy plans; collaborating with other content developers; identifying appropriate channels of communication; and designing, delivering, and maintaining genres appropriate to those channels.
The Content Strategy Toolkit by Meghan Casey
Call Number: TK 5105.888 .C374 2023

ISBN: 9780138059279

Publication Date: 2023

In this essential guide, Meghan Casey outlines a step-by-step approach for successful content strategy, from planning and creating your content to delivering and managing it. Armed with this book, you can confidently tackle difficult activities like explaining clearly to your boss or client what's wrong with their content, getting the budget to do content work, and aligning stakeholders on a common vision. Having The Content Strategy Toolkit at your side is like hiring your own personal consulting firm. You get a complete array of instructions, tools, and templates for most challenges you'll face. In this practical and relevant guide, you'll learn how to: Identify problems with your content and persuade your bosses it's worth the time and resources to do it right
Return on Engagement by Tim Frick; Kate Eyler-Werve
Call Number: HF5415.1265 .F745 2014

ISBN: 0415844614

Publication Date: 2014

In the world of web design, if one wants to create a successful web site, one needs an effective content strategy. Return on Engagement shows web designers and developers how to implement an effective content strategy and how to stay ahead in the rapidly changing industry of web design. It presents best practices in terms of web design through a marketing function: content strategy, SEO, social media marketing, and success measurement to help web designers implement a strategy that ensures success for the site they are building. Return on Engagement shows web designers and developers how to not just design an aesthetically pleasing, functional website. This book shows those professionals how to implement marketing strategies and analysis into their website, thus ensuring its success.