Digital Content Creation & Strategy

In Jump Start Responsive Web Design, you'll learn responsive techniques to make your designs look magnificent on any device, future-proof them, and reduce development time and budget. RWD helps you deal with the very real problem of not knowing where and how your application will be used. Completely overhauled for its second edition, this book covers: What does responsive really mean?

A step by step guide for beginners to create interactive and dynamic websites from scratch. A fun-filled book with incrementing projects that would help you learn and adapt the fundamentals of web development* Bring your web design to life with the help of HTML, CSS, JQuery, and learn to kick-start your future projects with Bootstrap.

Tired of making web sites that work absolutely perfectly but just don't look nice? If so, then The Principles of Beautiful Web Design is for you. A simple, easy-to-follow guide, illustrated with plenty of full-color examples, this book will lead you through the process of creating great designs from start to finish. Good design principles are not rocket science, and using the information contained in this book will help you create stunning web sites.

This book was written for a one-semester course in web design for students in Ryerson's Faculty of Communication and Design (FCAD) and may also be useful for high school, community college, or training center courses on beginning web design — or for anyone who wants to read the book and complete the tutorials on their own. The goal of the book is to provide students with a reference on some of the latest web design practices that is short and to-the-point, low-cost, and readily accessible.

This book provides an industry professional's first-hand perspective on narrative design's practical usage, day-to-day roles and responsibilities, and keys to breaking in and succeeding. The book delves into the foundations of compelling storytelling through structural analysis and character archetype breakdowns.

Master the art and science of data storytelling--with frameworks and techniques to help you craft compelling stories with data. The ability to effectively communicate with data is no longer a luxury in today's economy; it is a necessity. Transforming data into visual communication is only one part of the picture. It is equally important to engage your audience with a narrative--to tell a story with the numbers. Effective Data Storytelling will teach you the essential skills necessary to communicate your insights through persuasive and memorable data stories.

People forget facts, but they never forget a good story. Let the Story Do the Work shows how the art of storytelling is key for any business to achieve success. For most, there's nothing easy about crafting a memorable story, let alone linking it to professional goals. However, material for stories and anecdotes that can be used for your professional success already surround you. To get people interested in and convinced by what you are saying, you need to tell an interesting story.

This open access book considers the stories of adolescents and young adults from different regions of the world who use digital media as instruments and stages for storytelling, or who make the media the subject of story telling.

Attention is the new commodity. Visual Storytelling is the new currency. Human brain processes visuals 60,000x faster than text. Web posts with visuals drive up to 180% more engagement than those without. Viewers spend 100% more time on web pages with videos. Filled with full-color images and thought-provoking examples from leading companies, The Power of Visual Storytelling explains how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. The book delivers a powerful road map for getting started, while inspiring new levels of creativity within organizations of all types and sizes.

Adobe Photoshop 2020 for Photographers by acclaimed digital imaging professional Martin Evening has been revamped to include detailed instruction for all of the updates to Photoshop on Adobe's Creative Cloud, including significant new features such as Cloud document saving, the new Content-Area Fill and the Texture slider and Depth Range Mask for Camera Raw. This guide covers all the tools and techniques photographers and professional image editors need to know when using Photoshop, from workflow guidance to core skills to advanced techniques for professional results.

How does Instagram shape how we relate to each other online? Are users concerned about privacy when documenting their lives in fine detail? How does Instagram work as a marketing machine? Drawing on three years' research with Instagram users, Elisa Serafinelli explores how Instagram is changing people's visual experiences. Instagram is now by far the most popular online photo sharing platform, fuelled by the growth of smart mobile devices, and the management of an online persona is now part of millions of people's everyday reality. This has not gone unnoticed among commercial actors, with the savviest of these exploiting the social dynamics of sharing that underlie the very logic of Instagram. This book addresses the issue of how mobile media and visual communication permeate people's daily routines, how marketing influences practice, whether privacy and surveillance concerns are a reality, and how the platform shapes social relationships and identity formation.

This book presents the complexities of image editing in easy-to-follow, bite-sized chunks, allowing you to quickly recognize the editing challenge, and helps you to identify the tools and techniques required to make improvements, and to apply those techniques quickly and efficiently. You will start by learning how to import, organize, manage, edit, and use your pictures in a format that's designed for creative photography projects. Going further, you'll discover how to fix a wide range of photographic problems based on the book's extensive repertoire of commonly applied solutions

Since the 2006 photographic digital revolution, the world of professional photography has been on a rollercoaster of evolution. Not only has new camera technology transformed every aspect of the professional photographer's workflow, but it has also changed business practices across the industry. This essential handbook uses a global approach to teach photographers how to thrive in a fast-changing and competitive international marketplace. Highlights include practical examples and detailed advice about: Being well-versed in creating both still and moving images, designing and maintaining a well-structured website. and the importance of engaging with social media.

In the next few years, brands are on track to spend billions of dollars on influencer marketing. This form of marketing--currently utilized with great success on Instagram and YouTube--is not a short-lived fad, but a tectonic shift for the future of digital advertising. It's the way of the future, and the responsibility is on business leaders to keep up. Modern marketing professionals looking to adopt influencer marketing for their brands face equally modern challenges. Like finding the right talent, tracking and measuring results and quantifying how this new marketing opportunity aligns with the overall strategy. Influencer Marketing for Brands is the field guide for the digital age. After working with hundreds of brands from across the globe, author Aron Levin shares his insider knowledge gained from research, strategy, and hands-on experience from more than 10,000 successful collaborations with influencers on Instagram and YouTube.

If it's essential to project management... it's in here! The first edition of The Project Management Answer Book addressed all the key principles of project management that every project manager needs to know. With a new chapter on scrum agile, updates throughout, and many new PMP test tips, this new edition builds on that solid foundation. The structure of this update maps closely to the PM BOK Guide,Fifth Edition,and is designed to assist anyone studying for the PMP and other certification exams. Helpful sections cover- . Networking and social media tips for PMs.

The number of projects is increasing worldwide as traditional and repetitive tasks are carried out through automation. Projects being temporary and unique while being adopted globally across sectors presents a challenge for the effective management of environmental, economic, and social parameters. Projects are people centric and require the effective management of internal and external stakeholders. In the modern age, social media is seen as a tool that connects people across the world having significant implications on everyone's daily life. Social media is used for different purposes and encompasses multiple affordances as these are often free and also bring together people from different walks of life who tend to use them differently. However, the role of social media in managing projects is still under explored. In this edited book, multiple authors working on the application of social media in projects come together to craft an agenda for the future.

The functionality of social networking platforms has caused such technologies to become an integral part of modern society. Once limited to only personal purposes, the use of these platforms within organizations has seen significant growth in recent years. Strategic Integration of Social Media into Project Management Practice is an authoritative reference source for the latest research on benefits and challenges presented by the integration of online social networks in the project development process. Highlighting relevant perspectives on team communication, effective collaboration, and stakeholder engagement, this book is an essential resource for project managers, researchers, graduate-level students, and practitioners interested in the innovative uses of social media in professional settings.