Global Supply Chain Management

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Basic Market Analysis Process

When you conduct global market research, there are 3 common types of research or analysis required.

1. Country analysis

2. Industry/product/service research

3. Company or competitor research

Country Analysis

Country information needed may include:

  • demographic breakdown (identifies target market)
  • economic data
  • political stability
  • tariffs and taxes
  • infrastructure (transportation, etc.)

Sources to use from the web:

Sources from the library:

Industry Analysis

Identify the industry sector that your product/service fits in.

Sources to use from the web:

Sources from the library:

Company or Competitor Research

From the web:

Use a company's corporate site to gather financial and other information. Use business database like ABI/Inform and Business Source Complete to discover how the company is represented in news and trade articles.

From the library:

Use business database to discover how the company is represented in news and trade articles.

Databases

Key International Organizations

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