Auto Brand: Building Successful Car Brands for the Future by Anders ParmentCall Number: HD9710 .A2 P256 2014
ISBN: 9780749469290
Publication Date: 2014-01-03
Auto Brand provides a roadmap to branding and marketing success in the automotive industry from a leading industry expert and features: The findings from 100 interviews conducted with CEOs, marketing managers, sales managers, sales people, after sales managers at all levels from the manufacturer level to small rural dealers, as well as industry experts, policy makers, free-stranding repair shops and professional organizations *