Library and Academic Success: Marketing Management: Market Research

Faculty Librarian

Jennifer Varcoe

she/her/hers

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Barrie Campus Library, K210C

Subjects: Business & Management, Hospitality, Tourism & Recreation, Human Services, Indigenous, Interdisciplinary

Key Databases for Market Research

ABI/INFORM Collection This link opens in a new window
Covers topics like economic conditions, corporate strategies, management theory, management techniques, business trends, and more. Access over 1000 full text journals and over 400 full text trade publications. Search by NAICS code, type of document (e.g. case study), location, industry classification, and more.
Permitted Uses: License Info
Business Source Complete This link opens in a new window
This is the world's definitive scholarly business database, providing the leading collection of bibliographic and full text content. As part of the comprehensive coverage offered by this database, indexing and abstracts for the most important scholarly business journals back as far as 1886 are included. In addition to the searchable cited references provided for more than 1,200 journals, Business Source Complete contains detailed author profiles for the 20,000 most-cited authors in the database.
Permitted Uses: License Info
GlobalData Explorer This link opens in a new window
Reference Canada This link opens in a new window
The Reference Canada Business Directory is a database of 1.5 million Canadian businesses. Search by geographic location, type of business, size of business, number of employees, sales volumes, etc
Use to identify competitors, potential employers, B2B lists, direct mail lists etc.
Permitted Uses: License Info
SimplyAnalytics This link opens in a new window
SimplyAnalytics allows users to define a location and then assemble demographic data describing the inhabitants. This data can then be mapped and analyzed. Data includes: 2011 and 2016 census, household expenditures, and PRIZM. Data can be exported in a variety of formats. 5 concurrent users at a time.
Create an account using your Georgian email to save your project work. Otherwise, you can access by selecting "sign in as guest" but your work will not be saved.

Permitted Uses: License Info
Statista This link opens in a new window
Statistics [Canadian + international] in 20 multidisciplinary categories; country, industry, consumer & demographic data; dossiers and research studies
Vividata This link opens in a new window
By accessing and using Vividata, you acknowledge and agree that only persons who are specifically authorized by Georgian College pursuant to the terms of a membership agreement may access and use Vividata studies and the information contained in this Vividata platform. Vividata may audit logins to review compliance by users and persons logging in.

Provides product category user demographic information.

For access, contact library@georgiancollege.ca for login & password information.
For a tutorial on Vividata, watch these videos produced by Humber College Libraries. https://library.humber.ca/help/vividata