Global Business Management



Basic Market Analysis Process

When you conduct global market research, there are 3 common types of research or analysis required.

1. Country analysis

2. Industry/product/service research

3. Company or competitor research - Use a company's corporate site to gather financial and other information. Use business database like ABI/Inform and Business Source Complete to discover how the company is represented in news and trade articles.


Key International Organizations

Market Research eBooks

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