Global Business Management



Basic Market Analysis Process

When you conduct global market research, there are 3 common types of research or analysis required.

1. Country analysis

2. Industry/product/service research

3. Company or competitor research - Use a company's corporate site to gather financial and other information. Use business database like ABI/Inform and Business Source Complete to discover how the company is represented in news and trade articles.

Databases Relevant to Global Business

Databases Relevant to General Assignments

Key International Organizations

eBooks for Global Management

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