The Emarketplace by
In this book MarchFIRST's Warren Raisch and William Kane, Jr., show readers exactly how to cash in on the e-commerce craze.
Internet Retail Operations by
Call Number: HF5548.32 .L37 2012 Barrie
Operational issues and principles for the management of internet supply chains. Covering a range of emerging issues supported by a variety of case studies, the book details the evolution of information technology's role in retail supply chain networks, its impact on supply chain networks, and how this has changed service operations. It addresses information technology in relation to service and retail industries, then explores how supply chain dynamics impact traditional service and retail delivery, the costs involved, and customer satisfaction and loyalty.
E-Commerce Essentials by
Call Number: HF5548.32 .L38 2014 Barrie
The three major driving forces behind E-commerce--technology change, business development, and social issues--to provide a coherent conceptual framework for understanding the field.
The Mobile Marketing Revolution by
Publication Date: 2012-04-05
The framework to listen to, empower, inform, engage, and enlist the very people on which your success depends. From fundraising to polling to selling products and services, this book shows how to use mobile messaging to turn even the briefest initial interaction into a permanent engaged relationship.
The Social Media Bible by
Publication Date: 2012-05-08
Comprehensive 700-plus page social media resource that will teach corporate, small business, and non-profit marketers strategies for using social media to reach their desired audiences with power messages and efficiency.
Social Media Strategies for Professionals and Their Firms by
Call Number: HF5415.1265 .G63 2011 Barrie
Expert advice on growing your professional service firm or individual practice through social media Provides step-by-step approaches to successful professional blogging Discusses high-level strategies for effectively using Twitter, LinkedIn, Facebook, and bookmarking sites
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