Library and Academic Success: Marketing: E-Journals & Databases

Faculty Librarian

she/her/hers

Email Me

Contact:

Contact me about classroom instruction.

Barrie Campus Library, K210C

Subjects: Business & Management, Hospitality, Tourism & Recreation, Human Services, Indigenous, Interdisciplinary, Research Guides

Starting Databases

ABI/INFORM Collection This link opens in a new window
Covers topics like economic conditions, corporate strategies, management theory, management techniques, business trends, and more. Access over 1000 full text journals and over 400 full text trade publications. Search by NAICS code, type of document (e.g. case study), location, industry classification, and more.
Permitted Uses: License Info
Business: Insights This link opens in a new window
Search for company profiles, industry profiles, and more. Easily modify your search to focus on trade, magazine, or journal articles, Complements our other business databases and sources.
Business Source Complete This link opens in a new window
This is the world's definitive scholarly business database, providing the leading collection of bibliographic and full text content. As part of the comprehensive coverage offered by this database, indexing and abstracts for the most important scholarly business journals back as far as 1886 are included. In addition to the searchable cited references provided for more than 1,200 journals, Business Source Complete contains detailed author profiles for the 20,000 most-cited authors in the database.
Permitted Uses: License Info
GlobalData Explorer This link opens in a new window
This database includes: Company profiles for both public & private companies; Industry profiles including competitive analysis on a global or country level; Country profiles and macro-economic social, demographic and industry stats exist for many countries. Explore the rich business data available.
Nexis UNI This link opens in a new window
Provides full-text documents from over 6,000 news, business, legal, medical and reference publications with a variety of flexible search options. Permalinks/stable links currently not working. For best results use Firefox or Chrome.
Permitted Uses: License Info
Statista This link opens in a new window
Statistics [Canadian + international] in 20 multidisciplinary categories; country, industry, consumer & demographic data; dossiers and research studies

Specialized Databases

CARD This link opens in a new window
- This link opens in a new window
On Campus Access Only. Canadian media information, including: advertising rates and related data for Canadian newspapers, magazines, radio stations, TV stations; includes selected International media. To see definitions of CARD's filters, select the black exclamation icon above.
Permitted Uses: License Info
CultureGrams World Edition This link opens in a new window
Cultural reports for more than 200 countries each include categories such as land and climate, history, personal appearance, greetings, dating and marriage, family, diet, housing, holidays, economy, education, and health.
Permitted Uses: License Info
SimplyAnalytics This link opens in a new window
SimplyAnalytics allows users to define a location and then assemble demographic data describing the inhabitants. This data can then be mapped and analyzed. Data includes: 2011 and 2016 census, household expenditures, and PRIZM. Data can be exported in a variety of formats. 5 concurrent users at a time.
Create an account using your Georgian email to save your project work. Otherwise, you can access by selecting "sign in as guest" but your work will not be saved.

Permitted Uses: License Info
Vividata This link opens in a new window
By accessing and using Vividata, you acknowledge and agree that only persons who are specifically authorized by Georgian College pursuant to the terms of a membership agreement may access and use Vividata studies and the information contained in this Vividata platform. Vividata may audit logins to review compliance by users and persons logging in.

Provides product category user demographic information.
For access, contact library@georgiancollege.ca for login & password information.
For a tutorial on Vividata, watch these videos produced by Humber College Libraries. https://library.humber.ca/help/vividata
To access this database contact the library

Recommended E-Resources

These periodicals are available electronically through one or more of our subscription databases.

Other Databases

Psychology This link opens in a new window
This is an extensive collection of undergraduate level psychology articles. It focuses on the developmental study of the mind and human emotion. The database contains over 5 million articles, covering 1980-present, many in full text format.
Permitted Uses: License Info
SocINDEX with Full Text This link opens in a new window
Comprehensive sociology research database including its many sub-disciplines and closely related areas of study. Full text available for over 700 journals (back to 1908), 800 books and thousands of conference papers.
Permitted Uses: License Info