Library and Academic Success: Marketing: E-Journals & Databases

Faculty Librarian

Email Me

Contact:

Contact me for classroom instruction

Subjects: Business & Management, Computer Studies, Copyright, Design & Visual Arts, Engineering & Environmental Technolgies, Health & Wellness, Hospitality, Tourism & Recreation, Indigenous, Interdisciplinary, Nursing, Skilled Trades

Starting Databases

ABI/INFORM Collection
Covers topics like economic conditions, corporate strategies, management theory, management techniques, business trends, and more. Access scholarly journals, trade publications, wire feeds, and other news sources. Search by NAICS code, type of document (e.g. case study), location, industry classification, and more.
Permitted Uses: License Info
Business: Insights
Search for company profiles, industry profiles, and more. Easily modify your search to focus on trade, magazine, or journal articles, Complements our other business databases and sources.
Business Source Complete
This business database provides the leading collection of bibliographic and full text content. Trade, news, and scholarly articles are searchable and accessible. Additionally, market research and industry profiles can be found. Relevant business search filters like company name, NAICS code, DUNS number, and ticker symbol are available to narrow the search.
Permitted Uses: License Info
GlobalData Explorer
This database includes: Company profiles for both public & private companies; Industry profiles including competitive analysis on a global or country level; Country profiles and macro-economic social, demographic and industry stats exist for many countries. Explore the rich business data available.
Nexis UNI
Provides full-text documents from over 6,000 news, business, legal, medical and reference publications with a variety of flexible search options. Permalinks/stable links currently not working. For best results use Firefox or Chrome.
Permitted Uses: License Info
Statista
Statistics [Canadian + international] on varied topics. Country, industry, consumer and demographic data is available including dossiers and research studies.

Specialized Databases

CARD
On Campus Access Only. Canadian media information, including: advertising rates and related data for Canadian newspapers, magazines, radio stations, TV stations; includes selected International media. To see definitions of CARD's filters, select the black exclamation icon above.
Permitted Uses: License Info
CultureGrams World Edition
Cultural reports for more than 200 countries each include categories such as land and climate, history, personal appearance, greetings, dating and marriage, family, diet, housing, holidays, economy, education, and health.
Permitted Uses: License Info
SimplyAnalytics
SimplyAnalytics allows users to define a location and then assemble demographic data describing the inhabitants. This data can then be mapped and analyzed. Data includes: 2011 and 2016 census, household expenditures, and PRIZM. Data can be exported in a variety of formats. 5 concurrent users at a time.
Create an account using your Georgian email to save your project work. Otherwise, you can access by selecting "sign in as guest" but your work will not be saved.

Permitted Uses: License Info
Vividata
By accessing and using Vividata, you acknowledge and agree that only persons who are specifically authorized by Georgian College pursuant to the terms of a membership agreement may access and use Vividata studies and the information contained in this Vividata platform. Vividata may audit logins to review compliance by users and persons logging in.

Reports product category user demographic information from the Survey of Canadian Consumers. The data is generated by the user who selects the survey variables to create a target market.
For access, contact library@georgiancollege.ca for login & password information.
To access this database contact the library

Recommended E-Resources

These periodicals are available electronically through one or more of our subscription databases.

Other Databases

Psychology
This is an extensive collection of undergraduate level psychology articles. It focuses on the developmental study of the mind and human emotion. The database contains over 5 million articles, covering 1980-present, many in full text format.
Permitted Uses: License Info