Marketing

Covers topics like economic conditions, corporate strategies, management theory, management techniques, business trends, and more. Access over 1000 full text journals and over 400 full text trade publications. Search by NAICS code, type of document (e.g. case study), location, industry classification, and more.
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Search for company profiles, industry profiles, and more. Easily modify your search to focus on trade, magazine, or journal articles, Complements our other business databases and sources.

This is the world's definitive scholarly business database, providing the leading collection of bibliographic and full text content. As part of the comprehensive coverage offered by this database, indexing and abstracts for the most important scholarly business journals back as far as 1886 are included. In addition to the searchable cited references provided for more than 1,200 journals, Business Source Complete contains detailed author profiles for the 20,000 most-cited authors in the database.
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See GlobalData Explorer.

Provides full-text documents from over 6,000 news, business, legal, medical and reference publications with a variety of flexible search options. Permalinks/stable links currently not working. For best results use Firefox or Chrome.
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Statistics [Canadian + international] in 20 multidisciplinary categories; country, industry, consumer & demographic data; dossiers and research studies

On Campus Access Only. Canadian media information, including: advertising rates and related data for Canadian newspapers, magazines, radio stations, TV stations; includes selected International media. To see definitions of CARD's filters, select the black exclamation icon above.
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Cultural reports for more than 200 countries each include categories such as land and climate, history, personal appearance, greetings, dating and marriage, family, diet, housing, holidays, economy, education, and health.
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SimplyAnalytics allows users to define a location and then assemble demographic data describing the inhabitants. This data can then be mapped and analyzed. Data includes: 2011 and 2016 census, household expenditures, and PRIZM. Data can be exported in a variety of formats. 5 concurrent users at a time.
Create an account using your Georgian email to save your project work. Otherwise, you can access by selecting "sign in as guest" but your work will not be saved.

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By accessing and using Vividata, you acknowledge and agree that only persons who are specifically authorized by Georgian College pursuant to the terms of a membership agreement may access and use Vividata studies and the information contained in this Vividata platform. Vividata may audit logins to review compliance by users and persons logging in.

Provides product category user demographic information.

For access, contact library@georgiancollege.ca for login & password information.

For a tutorial on Vividata, watch these videos produced by Humber College Libraries. https://library.humber.ca/help/vividata

This is an extensive collection of undergraduate level psychology articles. It focuses on the developmental study of the mind and human emotion. The database contains over 5 million articles, covering 1980-present, many in full text format.
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Comprehensive sociology research database including its many sub-disciplines and closely related areas of study. Full text available for over 700 journals (back to 1908), 800 books and thousands of conference papers.
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