Library and Academic Success: Marketing: Consumers

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Barrie Campus Library, K210C

Subjects: Business & Management, Hospitality, Tourism & Recreation, Human Services, Indigenous, Interdisciplinary, Research Guides

Marketing for Cultural Organizations by Bonita M. Kolb
ISBN: 0415626951
This title presents traditional marketing theory with a focus on the aspects most relevant to arts or cultural organizations. The book explains how to overcome the division between the concepts of high art and popular culture by targeting the new tech savvy cultural consumer.

SimplyAnalytics This link opens in a new window
SimplyAnalytics allows users to define a location and then assemble demographic data describing the inhabitants. This data can then be mapped and analyzed. Data includes: 2011 and 2016 census, household expenditures, and PRIZM. Data can be exported in a variety of formats. 5 concurrent users at a time.
Create an account using your Georgian email to save your project work. Otherwise, you can access by selecting "sign in as guest" but your work will not be saved.

Permitted Uses: License Info
Vividata This link opens in a new window
By accessing and using Vividata, you acknowledge and agree that only persons who are specifically authorized by Georgian College pursuant to the terms of a membership agreement may access and use Vividata studies and the information contained in this Vividata platform. Vividata may audit logins to review compliance by users and persons logging in.

Provides product category user demographic information.

For access, contact library@georgiancollege.ca for login & password information.
For a tutorial on Vividata, watch these videos produced by Humber College Libraries. https://library.humber.ca/help/vividata